Female Empowerment Coaching: How Embodiment Life Coach Alejandra Duenas Transformed Her Life—and Helps Women Transform Theirs
Why So Many Women Stay Stuck
When most people hear the phrase female empowerment coaching, they imagine someone cheering them on to think more positively or become more confident.
But genuine transformation goes much deeper than positive thinking.
If you’ve ever found yourself repeating the same painful relationship patterns, struggling with anxiety despite years of personal development, or wondering why you know what to do but still can’t seem to do it, you’re not alone.
Real change isn’t simply about changing your thoughts. It’s about changing the deeper patterns that have quietly shaped your life for years.
That’s exactly what this conversation explores.
I sat down with Alejandra Duenas, an embodiment and women’s empowerment coach from Denver, Colorado, to talk about healing trauma, building self-worth, and why so many women stay stuck even after reading countless self-help books.
Although this interview was originally recorded in 2022, the ideas have only become more relevant.
Today, conversations around embodiment coaching, nervous system regulation, trauma healing, and feminine empowerment have become part of mainstream personal growth.
Alejandra was already helping women explore many of these principles long before they became buzzwords.
What I appreciate most about her work is that it doesn’t promise quick fixes.
Instead, she helps women develop a different relationship with themselves—one built on awareness, self-trust, emotional resilience, and the willingness to move through discomfort rather than avoid it.
In this interview we’ll explore:
- What female empowerment coaching really is
- Why trauma influences so much of adult life
- How embodiment helps create lasting change
- Why healing isn’t about becoming someone new—it’s about reconnecting with who you’ve always been
- How Alejandra overcame depression and discovered her life’s work
If you’d rather watch the original conversation, you can view the interview video below.
Otherwise, let’s dive in.
What Is Female Empowerment Coaching?
If you prefer to watch and listen you can check out the video interview that I did with Alejandra Duenas that is the source for this blog article:
…or listen to the podcast version and/or look for the BioSoul Integration Podcast wherever you listen to your audio podcasts:
Dr. Jay: Over the years I’ve worked with chiropractors, therapists, coaches, spiritual teachers, and many different healing practitioners.
One thing they all seem to have in common is that real transformation isn’t simply about learning more information.
It’s about becoming a different version of yourself.
How would you describe female empowerment coaching, and what makes your approach unique?
Alejandra: I completely resonate with what you’re saying.
Honestly, building a business has been one of the greatest personal development journeys I’ve ever experienced because it constantly asks you to leave your comfort zone.
Every challenge reveals another layer of yourself.
Every obstacle shows you another fear to move through.
The more I heal myself, the more present I can be for my clients. I think every coach should continue doing their own inner work because that’s ultimately what allows us to guide others.
For me, female empowerment coaching is about helping women reclaim ownership of their lives.
Many of the women I work with come to me because they’re exhausted emotionally.
Some struggle with anxiety.
Some have lost confidence.
Others feel disconnected from themselves or constantly put everyone else’s needs ahead of their own.
The goal isn’t simply to make them feel better for a few days.
The goal is to help them build the inner foundation that allows them to consistently show up for themselves.
That includes learning how to regulate their emotions, create healthier boundaries, trust themselves, and take meaningful action toward the life they actually want.
Ultimately, I want women to experience genuine happiness—not because their external circumstances suddenly become perfect, but because they’ve changed the relationship they have with themselves.
As a coach, my role isn’t to tell someone how to live.
It’s to help them recognize the unconscious patterns they’ve been living inside for years.
Once those patterns become visible, they no longer have to control your life.
That’s where lasting transformation begins.
Empowerment Isn’t Just About Confidence
One thing that stood out to me during our conversation was how often confidence is misunderstood.
People tend to think confidence is simply feeling good about yourself.
In reality, confidence is usually the byproduct of healing.
When the nervous system no longer lives in constant survival mode, when old wounds begin to soften, and when someone starts acting in alignment with who they truly are, confidence naturally follows.
Dr. Jay: So your work isn’t really limited to career coaching or business coaching?
It’s more about helping someone become more effective in whatever area of life they’re struggling with?
Alejandra: Exactly.
I’ve worked with women who wanted to grow businesses.
I’ve worked with aspiring coaches.
I’ve worked with women navigating relationships, motherhood, depression, anxiety, and major life transitions.
The specific challenge isn’t usually the real issue.
The deeper issue is almost always the same.
Many women carry beliefs that they’re not enough.
They’re afraid of being seen.
They second-guess themselves constantly.
They struggle with perfectionism.
They believe they have to earn love by pleasing other people.
Those patterns show up everywhere—in careers, relationships, finances, parenting, and even health.
That’s why I spend so much time helping women reconnect with their own worth.
When someone genuinely believes they deserve love, safety, and happiness, they begin making very different decisions.
Their relationships change.
Their boundaries improve.
Their confidence grows naturally because they’re no longer trying to become someone else.
They’re finally becoming themselves.
Why Childhood Still Shapes Adult Life
One of the central themes of Alejandra’s coaching is that many of the struggles we experience as adults don’t begin in adulthood at all.
They begin much earlier.
Even people who describe their childhood as “good” often discover that important emotional needs weren’t consistently met.
That doesn’t necessarily mean their parents failed.
It simply means they were human.
And those early experiences quietly shaped the beliefs they carried into adulthood.
Dr. Jay: One thing I notice in my own work is that people often say, “Nothing traumatic happened to me.”
Yet the patterns they’re struggling with today clearly have deep roots.
How do you explain that?
Alejandra: That’s one of the biggest misconceptions about trauma.
People often think trauma only refers to abuse or catastrophic events.
Of course those experiences are traumatic.
But trauma can also develop through much smaller experiences that happen repeatedly during childhood.
Children naturally depend on their caregivers for safety, connection, affection, and emotional attunement.
When those needs aren’t consistently met—even in loving families—the child adapts.
Those adaptations often become the survival strategies we continue living from as adults.
Trauma Starts Before Childhood
Dr. Jay: In my own work I often see that these survival patterns start even earlier than people realize.
Long before we have language, our nervous systems are already learning how to be human. We’re absorbing information from our parents, our family, and the environment around us.
Many people understand their struggles intellectually, but they can’t understand why the same patterns keep repeating despite all the insight they’ve gained.
Do you find that healing sometimes involves more than just childhood experiences?
Alejandra: Absolutely.
I consider myself a spiritual coach, so I also work with generational trauma and, when it aligns with a client’s beliefs, past-life experiences.
At the same time, I never try to convince anyone to believe something that doesn’t resonate with them.
Some women come to me with no interest in exploring past lives, and that’s completely okay. We simply work within the framework that feels authentic for them.
Whether we’re looking at childhood, family lineage, or something more spiritual, the goal is the same.
It’s about identifying the emotional patterns that are still influencing your life today.
Those patterns may have started years ago, but they don’t have to continue running your life.
The beautiful thing is that healing doesn’t require you to know every detail of where the pattern came from.
What matters is learning to create safety, self-love, and emotional nourishment in the present.
That’s what allows those old survival strategies to begin relaxing.
How Does An Embodiment Coach Work?
Dr. Jay: It’s pretty deeply engrained stuff so how do you work on that stuff?
Alejandra: The number one exercise that comes to mind is called time technique.
It’s like a meditation where you’re imagining a timeline and you’re able to go to your past, present and future.
You’re able to go to a place in your timeline when you’re in the womb.
As an example I’ll share my experience: I was able to tap into my past lives through time technique and really deeply see some of the lives that I’ve had in the past that way.
So that can be very helpful for someone who has an inkling that there is something from past lives that’s affecting them.
Time technique can help you access something that you’re not aware of.
It could come in visual form, it could be a feeling or it coul djust be a knowing that you experienced something in the past.
You don’t have to know what has happened in a past life or in your lineage to heal that trauma.
It’s just about doing the work within yourself now to heal the feeling of not feeling safe and not feeling loved in your body.
That’s why a lot of the work and exercises that we do are around creating safety and creating nourishment in your body.
We want to gain awareness of what patterns effect you and when you’re in pattern so you can recognize it and pull yourself out of it.
All of that is in the subconscious mind.
But because of neuroplasticity you can start to require the subconscious mind in the way that you want—in a way that is going to be empowering rather than limiting.
Why Healing Has To Include The Body
One thing Alejandra and I strongly agreed on is that lasting transformation can’t happen through insight alone.
Understanding why you’re anxious isn’t the same as no longer feeling anxious.
Knowing why you struggle with relationships doesn’t automatically change the patterns stored inside your nervous system.
Real healing has to include the body.
Dr. Jay: One of the things I often tell people is that our survival programs were created before we could think.
They’re stored much deeper than the conscious mind.
So we can’t simply think our way through them.
We have to experience them differently.
How do you help clients do that?
Alejandra: One of the techniques I use is called Time Technique.
It’s a guided meditation that allows someone to move through a timeline of their life.
Sometimes that includes childhood.
Sometimes the womb.
Sometimes experiences that feel symbolic or spiritual.
The goal isn’t to create stories.
The goal is to access emotions and unconscious patterns that the conscious mind normally can’t reach.
That process often helps people discover connections they weren’t previously aware of.
But that’s only one part of the work.
Trauma is stored in the body.
So we also use somatic practices to help release that stored survival energy.
That might include movement.
Shaking.
Breathwork.
Emotional expression.
Even something as simple as screaming into a pillow or hitting a pillow can help someone safely release emotions that have been held inside for years.
I also use techniques like EFT because they help regulate the nervous system while processing difficult emotions.
Healing isn’t just talking.
Healing isn’t just meditation.
It’s learning how to help the body experience safety again.
That’s where real transformation begins.
How Alejandra Became An Embodiment Life Coach
Every coach has a story.
For Alejandra, that story didn’t begin with confidence or success.
It began with profound despair.
Looking at her today, it’s difficult to imagine that just a few years earlier she wasn’t sure she wanted to keep living.
Dr. Jay: Many chiropractors and healing practitioners have a defining experience that ultimately leads them into their work.
Was there a similar turning point for you?
Alejandra: There definitely was.
About six years ago I reached one of the lowest points in my life.
I was deeply depressed.
I felt like a victim.
I believed life was happening to me instead of for me.
I honestly didn’t want to be here anymore.
My family became concerned.
My mom found me a therapist, but I didn’t feel like it was the right fit.
Then my sister introduced me to a spiritual life coach.
Working with her completely changed the direction of my life.
For the first time I realized that healing wasn’t about fixing something that was broken.
It was about changing the way I related to myself.
That experience eventually became the foundation for everything I teach today.
Born To Be A Female Empowerment Coach
Many people assume coaches always knew they wanted to help others.
That wasn’t Alejandra’s story.
In fact, coaching wasn’t even on her radar.
Dr. Jay: I’ve met a lot of chiropractors whose own healing journey eventually led them into the profession.
Was there a similar experience that drew you toward coaching?
Alejandra: Definitely.
After working with my spiritual life coach and experiencing such a dramatic transformation, I admired what she did so much.
Her name was Sophie, and she completely changed the direction of my life.
At the time, though, I never imagined I would become a coach myself.
I was actually studying fashion design and eventually earned my bachelor’s degree in fashion.
That was the career path I thought I was going to follow.
Years later I started dealing with my own gut health issues.
I decided to enroll in a holistic health coaching certification—not because I wanted to become a coach, but because I wanted to understand my own health better.
I thought it would mostly be about nutrition.
Instead, I discovered that holistic health has just as much to do with your thoughts, emotions, and inner world as it does with what you eat.
That realization changed everything.
The more I studied emotional healing, the more I realized this was the work I truly loved.
Eventually I became certified and thought, “Why not see if I can help other people?”
That’s how it all began.
Taking The Leap Into The Unknown
Choosing coaching meant walking away from a stable corporate career.
For many people, that would have felt impossible.
For Alejandra, it became an act of trusting herself.
Alejandra: I quit my job in the corporate fashion industry.
Financially, it didn’t make much sense.
I had a good salary.
But I wasn’t happy.
I knew this wasn’t the life I wanted to keep living.
So I left without knowing exactly how everything was going to work out.
I remember thinking that I basically had one month to figure it out.
I threw myself completely into building my coaching business.
At the time I was using Instagram to connect with women and booking discovery calls.
It wasn’t easy.
There were plenty of people who said no.
But I kept reminding myself that every “no” simply brought me closer to a “yes.”
I never questioned whether coaching was what I was meant to do.
I only questioned how I was going to make it work.
That mindset kept me moving forward even when things felt uncertain.
Slowly I started getting clients.
Then more clients.
And before long I realized something incredible.
People’s lives were actually changing.
That was the moment I knew I had found what I was here to do.
Healing Creates Confidence
One thing I found especially interesting was that Alejandra never described confidence as something you simply decide to have.
Confidence, in her experience, is something that naturally develops as you heal.
When people stop defining themselves by old wounds, they begin trusting themselves in ways that once felt impossible.
Instead of constantly seeking approval, they begin making choices that reflect who they really are.
Instead of living from fear, they begin living from purpose.
That shift doesn’t happen overnight.
But once it begins, it tends to influence every area of life.
Relationships improve.
Boundaries become clearer.
Work becomes more meaningful.
Life begins to feel less like survival and more like authentic self-expression.
A Lifetime Of Spiritual Curiosity
I see people reading books, like The Four Agreements by Don Miguel Ruiz, for example.
Well I read that when I was 13.
I was reading Deepak Chopra when I was in my teens and all of the work that now it’s becoming very much more popular.
Spirituality is definitely becoming more available to people through the power of social media.
And it’s crazy because even though I grew up knowing the power of the mind and that you can create your own reality and so many of these concepts, I still was in a place where I was depressed.
I think I was twenty when I reached a point where I was really depressed.
And I think that’s why working with a spiritual life coach helped me the most because the topics that she was covering were things that I already knew.
I remember even in my twenties when I first read The Power Of Now by Eckhart Tolle, and that’s the first time that I realized what even being present was.
I never even knew that I had lived most of my life never being present.
I was so dedicated to show up and do the work that I remember every single day, waking up and actively working on being present every time I’d hear a thought, I’d push it away and just focus on being present and living and loving my life.
And I really believe that that’s a huge reason as to why I was able to turn my depression around.
So yes, I grew up with a lot of these concepts that are now much more popular.
So I think that that made it that much easier for me to so effortlessly become a life coach because I had so much wisdom to give my clients.
I ended up working with clients my age, or even older women in their thirties, forties, and fifties.
And they were all shocked, wondering how do you know all this information?
Alejandra: Briefly touching on past lives, I know my purpose in this lifetime.
I know that everyone’s purpose in this lifetime is to give and to be of service.
But I know through my many past lives, I just have a lot of wisdom to give in this lifetime.
Who Are Good Candidates To Work With You?
Dr. Jay: I had this crazy sort of mystical awakening from reading Eckhart Tolle’s book A New Earth.
I had a direct transmission of what it meant to be really present.
So he’s been a big part of my world too.
I get the sense that the people who would hit the ground running with you would be people who understand some of this stuff already and who have been through a spiritual journey and have done some work and are ready to lean into their healing on another level.
Alejandra: I work with women who need help becoming empowered.
I would say that all women have the potential of working with me, but it all really depends on the amount of commitment that they have and how willing they are to jump into something that might involve some discomfort.
Because jumping into this program, they’re diving into their past trauma.
They’re diving into their wounds and a lot of people aren’t ready for that.
As much as they may want to be, they’re not ready to actually show up and commit to that.
So one thing that I share on all of the sales calls that I jump on with potential clients is that I can give you all the knowledge and all the information in the world, but unless you’re going to be committed to take action and show up you’re not going to get anything out of this program.
So as much as I would say all women have the potential of joining this program, it’s really determined by how committed they are to show up and to do the work.
It doesn’t really matter where they’re at in the area of spirituality.
I’ve helped women from so many different religions, as well.
I think sometimes we get confused and think that spirituality is something that’s going to be totally out there.
But there’s this guidance of spirit in every religion.
So I wouldn’t say that you would have to be non-religious and just spiritual to join the program.
I think you could be absolutely of any religion.
You just have to have an open mind and be prepared to show up and do the work for yourself.
I think that’s what’s important.
If I were to have clients who joined the program, learned all the information, but didn’t take action, it wouldn’t make a difference.
The key ingredient in what would be an ideal client is someone who’s truly committed to take a leap of faith, jump into the unknown, into what’s uncomfortable, knowing that that’s what’s going to guide them towards growth and towards their highest self.
Dr. Jay: In my work some people think that I’m going to magically heal them.
But actually the goal is to wake something up in them so that they heal themselves.
Alejandra: I consider myself a healer as well as a spiritual life coach.
The number one thing I share with my clients is that I’m not here to heal you.
So don’t put me on a pedestal.
You are your own person.
Every individual has his or her own answers and their own key towards healing themselves—helping them or being a mentor and facilitating that journey and helping them access that gold that they have inside.
12 Week Life Coaching Program
Dr. Jay: Is there anything else that you want to talk about or anything that you want to mention?
Alejandra: I’ll share more about the program again.
It’s called the 3 C’s Method.
The 3 C’s actually stand for consistency, confidence, and control.
So you’re getting consistency in the area of showing up towards your goals,you’re gaining control of your mental and emotional health and you’re gaining confidence within yourself.
This is where we work on self-love and self-worth inside the program.
This is a 12 week group coaching program.
It’s going to be two years old in February.
Dr. Jay: Do you have any sense of how many clients you’ve worked with over that time?
Alejandra: I’ve worked with close to a hundred clients.
And the power of social media is that I’ve been able to help women from around the world, which is really beautiful.
If anyone is listening to this or watching this and would be interested in learning more, again, you can find me on my Instagram @AlejandraDuenas.
If you go to the link in my Instagram, I have a free workshop on healing, anxiety, depression, and overthinking.
It’s about a 40 minute to an hour workshop.
That is one of my most popular workshops.
So if there’s anyone that’s looking to really take back control of their mental and emotional health, go ahead, go to that link.
It’s completely free, no strings attached.
So you can just learn a little bit more about how to really take control of your mental health.
And I am always enrolling people for my 12 week life coaching program.
If you are interested you can reach out to me via Instagram and we’ll be able to jump on a discovery call to learn more about what your pain points look like and see if I can support you through that.
Dr. Jay: Well, it’s very awesome to be able to sit down and talk with you, Alejandra.
You’re a really cool woman doing some really important work in the world.
I can only imagine what you’re going to do, where you’re going to go and how many people you’re going to help.
So thanks for having a sit down and chatting with me.
Alejandra: Thank you so much Dr. Day.
I absolutely love being your client as well and getting to experience your work.
Explore What’s Possible
One of the themes that kept emerging throughout this conversation was that lasting transformation doesn’t come from trying harder or thinking more positively.
It comes from learning to listen to what your body, emotions, and life are trying to tell you.
The struggles we experience aren’t random.
More often than not, they’re invitations to heal the unconscious patterns that have quietly shaped our lives for years.
If Alejandra’s story resonated with you, and you’d like to explore these ideas more deeply, I’d love to give you a free PDF copy of my book, If It Didn’t Hurt: How To Resolve Your Pain And Discover Your Soul Purpose.
In it, you’ll discover:
- Why emotional and physical pain often point toward the same underlying patterns.
- The three forms of life force energy that become trapped in every pain, symptom, or recurring life challenge.
- How bringing compassionate awareness to your experience can transform suffering into healing and purpose.
- Why your pain may actually be pointing you toward a more authentic and fulfilling life.
Thousands of people have downloaded the book to begin seeing their struggles from an entirely new perspective.
Click the link above to get your free PDF copy of If It Didn’t Hurt and begin your own healing journey today.
I look forward to helping you express more life,
Dr. Jay
About the Author Dr. Jay Uecker
Dr. Jay Uecker is the founder of the BioSoul Integration Center near Boulder, Colorado where he's been practicing for over 20 years. He’s an author, chiropractor, healer, and online soul integration coach who weaves Network Spinal Analysis, intuitive Parts Work, Brainspotting, SomatoRespiratory Integration, and body-centered awareness practices into his own technique, which he calls BioSoul Integration. His work helps people release unconscious resistance stored in the nervous system so they can embody their soul’s gifts and express their purpose more fully. Dr. Jay offers group healing sessions and one-on-one care, both in-person and online. He also offers a self-paced online course and a growing collection of transformational books. For a limited time, claim your FREE copy of If It Didn't Hurt: How to Resolve Your Pain and Discover Your Life Purpose.
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